The economic contribution of the UK’s film, high-end TV, video games and animation programme sectors
Film is one
of the most well known and influential parts of the worlds media. Film has a
huge contribution in UK’s economy, recently making around £3.67 billion towards
the UK economy. UK film has also received over £1,233 million from overseas investment,
not forgetting television and animation, making an extra £292 million. The film
industry doesn’t just raise a lot of money but also has a positive impact on
the viewers, through films targeting personal and political messages. They can
also make people reflect on controversial subjects in today’s society and learn
about different cultures. Not forgetting it is an extremely popular leisure
activity for all ages.
Why film is important to the economy
The
spend of UK domestic films has been more or less constant for the past 20 years
and many of the UK’s independent films have been extremely successful, with
many being awarded BAFTAs and some US Academy awards. Overall the amount of
money spent on the film industry has had an increase of around £1130 million
over the past 20 years. This is a huge increase and we can see from the graph
that the amount of expenditure is still increasing.
One
of the most increasingly popular activities is film tourism. This is where
people who are a fan of a specific film will travel to an area where the film
has been filmed or set. Approximately £840 million of tourism spending by
overseas visitors has been due to film tourism. This re-enforces the idea that
film is the leading, creative part of the media industry.
UK
films are increasingly making more money, however independent British films
only recive 16% of the money from UK Box Office. Part of the reason for this
low intake is that all major production or distribution companies are based in
the US. American films distributed by American distributers take almost all the
cinema-goers money, however online streaming sites allow us to watch these
programs all over the world. E.g. Netflix.
Film
relies hugely on mass profit from their audiences therefore we must not forget we
must create strategies of control to keep the profit ongoing.
The benefits of inward investment
As I previously
mentioned a lot of investment for films in the UK come from the US, however the
UK does have ways of creating a lot of investment within the UK. The investment
from other big production companies outside the UK does give us many skills and
training to work with, allowing us to improve our film industry. Inside the UK we
get money from the lottery, tax returns and from two broadcasters who regularly
contribute. We also train up film makers, actors and producers so that they
feel comfortable working within studio and independent films, giving us a lot more
flexibility.
Film Business Value Chain
The term ‘value
chain’, in the film industry, is used to describe the whole course of making a
film from creating an idea for a film to the final distribution stage. The chain
begins with development . This is an important stage in filmmaking, where the
first idea for the film is created as well as the script.
Next is the
finance stage. Independent films will have to find their own way to raise money
for their film, which can be difficult. Studio films can fund themselves or
have long-term investments.
The last of
the development stage is pre-pre-production, this refers to when the film is
being made under very small timeframes. At this point the film won’t be
financed however people such as the crew need to be paid. This is also where
the producers begin to look for locations to film.
Production is
one of the main stages. This is the point is divided into pre-production, the
official ‘prep’ period, principal photography, when the camera is rolling, and
post-production when the editing and sound and visual effects and music aspects
are incorporated.
Distribution
is the process in which the film is passed onto the broadcasters, theatre
chains, video on demand operators and video stores.
Exploitation
is where the audience can experience the film. At first it will be shown at the
cinema as this is the most important exhibitors.
You have made good use of the FutureLearn course 'The Business of Film'and what yu have learned should help you write about developing your own production.
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